May 18, 2011 2 notes Burberry Artofthetrench Fashion Branding Marketing Social Platforms
Burberry’s Artofthetrench.com is a crowdsourcing site that showcases a catalogue of street style photographs of people wearing Burberry trench coats.   The attraction of this social platform, unlike most luxury brand marketing is that is aspirational without the use of celebrity endorsements that can sometimes be construed as snobbery to the consumer. It shows real people that haven’t been styled by a creative team. The trench of course, is the iconic wardrobe staple that the brand is best known for, therefore this site directly relates to Burberry’s heritage. The site also acts as a global forum where users can upload photos of themselves wearing their own Burberry coat & other users can rate their picture, this is an idea that is borrowed from popular style website Lookbook.

Burberry’s Artofthetrench.com is a crowdsourcing site that showcases a catalogue of street style photographs of people wearing Burberry trench coats.  

The attraction of this social platform, unlike most luxury brand marketing is that is aspirational without the use of celebrity endorsements that can sometimes be construed as snobbery to the consumer.

It shows real people that haven’t been styled by a creative team.

The trench of course, is the iconic wardrobe staple that the brand is best known for, therefore this site directly relates to Burberry’s heritage.

The site also acts as a global forum where users can upload photos of themselves wearing their own Burberry coat & other users can rate their picture, this is an idea that is borrowed from popular style website Lookbook.

May 13, 2011 1 note
May 12, 2011 4 notes Vice Lightship 95 VBS Mazes Miloco Recording Studio

Lightship 95 is an abandoned cargo ship that was bought by a music producer in 2006, which is currently located at the Docklands in E14. 

Fat Cat Record’s band Mazes recorded their album on the lightship as mentioned in this episode. 

May 11, 2011 Vice Puma Deaf Institute Launch Party
Vice & Puma are teaming up for a launch party at the Deaf Institute in Manchester on the 24th May. If you would like the chance to win tickets click here to sign up!

Vice & Puma are teaming up for a launch party at the Deaf Institute in Manchester on the 24th May.

If you would like the chance to win tickets click here to sign up!

April 27, 2011 2 notes Animal Charm Giles Deacon Vivienne Westwood Sadie Frost Boy George

Animal Charm is a low budget black comedy directed by Ben Charles Edwards.

With the main costume designed by Vivienne Westwood, the film follows a deranged, vengeful ex-fashion mogul with a lust for fur.

Starring Sadie Frost & Boy George, due for release this summer.

(Source: blog.talenthouse.com)

April 26, 2011 Vice VBS Vice Issue Lauch Old Blue Last Nation of Shopkeepers Green Door Store

The Vice Issue Lauch parties are just around the corner.

Make sure you get to either Leeds, London or Brighton and get involved!

Click Here for more details.

April 26, 2011 Rule Britannia Vice VBS Prince William Kate Middleton Royal Wedding

Rule Britannia is a documentary that explores the opinions of people up & down the country on the upcoming wedding of Prince William & Kate Middleton.

Featuring an adverse selection of peripheral figures with an interesting juxtaposition of different views on the couple’s big day.

April 26, 2011 1 note Johnny Cupcakes johnnycupcakes.com Carnaby Street

Johnny Cupcakes interview on new Carnaby Street Store.

(Source: wearehq.com)

April 21, 2011 1 note

discodancingwiththerapists asked: hey, cheers for following :) I hope you dont mind, but i had a nosey at your portfolio and your clothing :) have to say, I might be purchasing the black sinner top when I get paid next :) You're rather talented :)

You’re welcome.

Thank you! I’m glad you like my work.

That’d be awesome!

It’s always nice to hear from people, thanks again for getting in touch.

J x

April 21, 2011 Johnny Cupcakes Viral Fashion Branding Johnnycupcakes.com T-shirt Design
Johnny Cupcakes is a company that achieved success through viral fashion branding. Now a multimillion dollar company, all of Johnny’s branding has been implemented through self-promotion, word of mouth and blogging. The brand responds to popular culture, and is influenced by symbols that reference youth and signify Americana.

Johnny Cupcakes is a company that achieved success through viral fashion branding.

Now a multimillion dollar company, all of Johnny’s branding has been implemented through self-promotion, word of mouth and blogging.

The brand responds to popular culture, and is influenced by symbols that reference youth and signify Americana.

April 20, 2011 4 notes Cole Mohr Request Models
Cole Mohr is an American model from Houston, Texas, signed with Request Model Management. He became an instant favorite in the fashion scene when he was shot by Hedi Sliman and modeled for Marc Jacobs.

Cole Mohr is an American model from Houston, Texas, signed with Request Model Management.

He became an instant favorite in the fashion scene when he was shot by Hedi Sliman and modeled for Marc Jacobs.

April 17, 2011

imsokitty-bo asked: Hey man, thanks for following.. Portfolio kicks ass!

You’re welcome!
Awh thanks! that’s sweet of you :)

April 17, 2011 Somewhere Sofia Coppola Stephen Dorff Elle Fanning
Playing it more low key and less brash than in ‘Marie Antoinette’, Sofia Coppola is back in another rarefied world for her fourth feature and her first on home turf since ‘The Virgin Suicides’. Somewhere was released on Blu-ray & DVD last week.

Playing it more low key and less brash than in ‘Marie Antoinette’, Sofia Coppola is back in another rarefied world for her fourth feature and her first on home turf since ‘The Virgin Suicides’.

Somewhere was released on Blu-ray & DVD last week.

April 16, 2011 2 notes Alasdair Mclellan Repton Boxing Club Sunspel Dazed & Confused

British photographer Alasdair McLellan, who has shot covers for Vogue, i-D and models Lara Stone and Lilly Allen has recently collaborated with Sunspel on his most recent project.

The documentary short centers around Bethnal Green’s own Repton boxing club.

View the full article over at Dazed Digital.

April 15, 2011 17 notes Factory Records Peter Saville Unknown Pleasures Design By Peter Saville Bill Holding Design Museum Publishing Frieze
Peter Saville has been designing album artwork for Factory Records since the late 70s. His book ‘Designed by Peter Saville’ which was published by Frieze back in 2003, features Bill Holding’s tribute to Unknown Pleasures artwork which was Saville’s first commission. The book was released alongside an edition of prints that coincided with the Peter Saville Show at the Design Museum. Click Here to read the Saville feature at the Design Museum.  

Peter Saville has been designing album artwork for Factory Records since the late 70s.

His book ‘Designed by Peter Saville’ which was published by Frieze back in 2003, features Bill Holding’s tribute to Unknown Pleasures artwork which was Saville’s first commission.

The book was released alongside an edition of prints that coincided with the Peter Saville Show at the Design Museum.

Click Here to read the Saville feature at the Design Museum.